Credit Direct’s CD’LYMPICS: A Celebration of Team Spirit, Customer Connection, and Product Innovation through Sport

Credit Direct Finance Company Limited (Credit Direct), the consumer finance arm of FCMB Group Plc and one of Nigeria’s leading digital-first non-bank financial services providers, recently concluded CD’lympics—an exhilarating event designed to foster team spirit, celebrate valued customers, and showcase innovative products through the power of sport. 

A Celebration of Unity, Connection, and Innovation 

CD’LYMPICS proved to be more than just a sports event; it was a high-energy celebration that combined athletic competition, team bonding, and product showcases while honouring our valued customers. The event redefined corporate engagement by strengthening connections between Credit Direct, employees, and customers. 

“CD’Lympics is all about teamwork, fostering a strong culture of energetic people who work hard and play hard. I am grateful for everything Credit Direct contributes to FCMB Group and Nigeria,” said Ladi Balogun, Chairman, Board of Directors, Credit Direct. Reflecting on the event, Chukwuma Nwanze, CEO of Credit Direct, added, “CD’LYMPICS is a testament to our commitment to building a vibrant and inclusive culture. It’s about bringing our people and customers together to celebrate what makes Credit Direct unique—our energy, our innovation, and our dedication to nurturing strong customer relationships.” 

Building on a tradition of exceptional people engagement, CD’LYMPICS continued our commitment to fostering a strong, unified workforce. Following last year’s successful Innov8Fest—an event that championed innovation and collaboration to drive business excellence—this year’s CD’LYMPICS brought together a diverse team from across 28 states. Participants engaged in various activities, from traditional sports like football and sprint races to board games such as chess and Ludo, and creative challenges like sack races and tug-of-war, all hosted at the University of Lagos Sport Center.

“CD’LYMPICS is not just about sports; it’s about promoting work-life balance, building stronger teams and happier employees,” said Edwina Olanipekun, Head of People Management. “CD’Lympics  not only showcased the extraordinary talent and spirit of our team but also reinforced our commitment to fostering a vibrant, inclusive, and engaging workplace. By investing in our people and creating opportunities for them to connect and excel, we continue to build a company culture that values unity, well-being, and shared success leaving our employees feeling energized, valued, and inspired to contribute their best.”

Honoring Our Customers 

Several customers were invited, providing them a unique opportunity to experience the event, connect with the Credit Direct team, and enjoy a day filled with fun. Many expressed feeling honored and deeply appreciated by the personal attention and engagement they received. They were not only wowed by the event but also felt closer to the brand, gaining a better understanding of Credit Direct’s commitment to customer satisfaction and excellence. 

Customer feedback captured the spirit of the event: 

Onanuga Olayiwola shared, “I want to thank the company for inviting us, the customers, to experience such an event. Very nice one!” 

Onayele Olalekan Oluwafemi said, “I enjoyed myself. I haven’t had such reception from any company before. Up Credit Direct!” 

Ibikunle Hakeem added, “I was wowed. When I got the invite, I wasn’t sure what to expect, but I’m glad I was chosen and honored the invitation. I really enjoyed it.” 

“Our customers are a vital part of our success story,” said Kemi Juba-Martins, Head of Brands, Marketing, and Communication. “CD’LYMPICS was a wonderful way to show our appreciation and engage with them in a meaningful and enjoyable way. Events like these allow us to build deeper connections with our customers and strengthen the trust they place in us.”

We also spotlighted the innovative products that have helped us earn customer trust and satisfaction.  

Sharp Sharp by Credit Direct: A quick-access personal loan product designed for salaried employees in the Public Sector.

Credit Direct Check Out: A Buy Now, Pay Later solution that offers instant, flexible payment plans for a wide range of products.

Yield by Credit Direct: A fund management platform designed to help customers grow their money.

About Credit Direct 

Credit Direct is a wholly owned subsidiary and consumer finance arm of the FCMB Group, offering lending and retail investment products to individuals and businesses. Licensed by the Central Bank of Nigeria, Credit Direct has proudly served millions of customers nationwide since 2007. For more information, click to join our WhatsApp Channel, visit www.creditdirect.ng or follow us on X (formerly Twitter), LinkedIn, Instagram, and Facebook (@creditdirectltd).