This festive season, Credit Direct went beyond providing financial solutions to make a meaningful impact across Nigeria. Our Corporate Social Responsibility (CSR) outreach spanned six states, where we engaged with vulnerable communities, delivered gifts, and brought moments of joy to those who needed it the most. Each visit reflected our core value of empathy, expressed through compassion, community, care, and inclusion for those who may often be overlooked.
Below is an overview of how our CSR touched lives and spread the spirit of the season:
Gombe: Supporting Orphans with Care and Inclusion
Our journey began in Gombe, where we partnered with the Ministry of Women Affairs and Social Development to visit the Children’s Home and Child Care Center. These institutions house orphans under 15, providing shelter and support. We distributed gift bags to 50 children, ensuring each received a token of hope and care. The event highlighted the importance of investing in young lives and fostering a sense of belonging.
Rivers: Outreach to Vulnerable Groups
In Rivers State, our team engaged with residents of the Port Harcourt Cheshire Home and Port Harcourt Remand Home, both of which cater to individuals with disabilities and young people in need of guidance. We distributed 50 gift bags filled with thoughtful items to the beneficiaries. This initiative deepened our understanding of the challenges faced by vulnerable groups and reinforced the value of collective efforts in creating meaningful change.
Katsina: Providing Relief to Displaced Communities
In Katsina, our focus was on victims of banditry, including internally displaced persons (IDPs) from areas such as Jibia, Kankara, Batsari, and Damdume. Gift bags were distributed to 50 individuals to provide immediate relief and comfort at the Muhammadu Buhari House. This engagement underscored the importance of addressing the needs of displaced communities and providing resources to aid recovery and resilience.
Oyo: Empowering Women in Need
In Oyo State, our outreach focused on supporting 50 women facing socioeconomic challenges. Each woman received a gift bag to meet immediate needs and provide a sense of belonging. This initiative was made possible through the collaboration of key stakeholders, ensuring that the outreach was both meaningful and impactful. This initiative reflected the importance of targeted support in fostering inclusion and improving well-being.
Kwara: Enhancing the Lives of Children
In Kwara, we visited the Children Reception Centre, which houses children ranging from infants to teenagers. We distributed 50 gift bags, ensuring that every child received something to brighten their holiday season. The distribution of essential items reinforced the importance of providing children with the resources they need for a secure and hopeful future.
Lagos: Supporting the Elderly and New Mothers
Our final stop was Lagos, where we visited the Old People’s Home in Sabo Yaba and Massey Children’s Hospital. At the Old People’s Home, we worked closely with the Home Manager and staff to deliver 50 gift bags to elderly residents. These thoughtful items highlighted the importance of showing care to our elderly population.
At Massey Children’s Hospital, we also distributed additional gift bags to new and nursing mothers, bringing the total number of recipients in Lagos to 100. These visits underscored the importance of nurturing connections across generations and extending care to individuals at pivotal moments.
Click to watch CSR highlights
Credit Direct’s Commitment to Sustainable Impact
This year’s CSR activities reflected Credit Direct’s enduring focus on creating tangible impact in the communities we serve. By addressing the specific needs of beneficiaries across Gombe, Rivers, Katsina, Oyo, Kwara, and Lagos, we demonstrated the role organizations can play in fostering resilience and well-being.
As we look ahead, we remain committed to initiatives that uplift communities and create sustainable change. Our CSR efforts are grounded in the belief that true peace of mind comes from supporting one another, and we will continue to invest in the well-being of individuals across Nigeria.
About Credit Direct
Credit Direct is a wholly owned subsidiary and consumer finance arm of the FCMB Group, offering lending and retail investment products to individuals and businesses. Licensed by the Central Bank of Nigeria, Credit Direct has proudly served millions of customers nationwide since 2007. For more information, click to join our WhatsApp Channel, visit www.creditdirect.ng or follow us on X (formerly Twitter), LinkedIn, Instagram, and Facebook (@creditdirectltd).
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